Another Lesson from Veggie Tales

From the Out of Ur blog, a few money quotes:

In 2000, Phil Vischer was running the largest animation studio between the coasts, had revolutionized Christian family entertainment by selling thirty million Veggie Tales videos, and was named one of the top ten people to watch in worldwide religion. Vischer’s vegetable empire, better known as Big Idea Productions, seemed poised to become a Christian Disney.

But by 2003 the dream was over. After a heartbreaking court decision, later overturned on appeal, Big Idea declared bankruptcy and Vischer had to sell the company’s assets, including his computer animated characters Bob the Tomato and Larry the Cucumber.

My evangelical upbringing said more impact is better. It’s better to be Bill Bright than Mother Teresa. Better to impact millions at once than one at a time. God has given us limited time and resources and we have to help as many people as possible—not just two or three. Mother Teresa should have franchised a system for feeding the poor on a massive scale. She needed an MBA.

What is your understanding of success now?
Now I understand God has a unique journey for each of us with unique measures of success. Now I ask myself, have I done what God has asked me to do? Am I walking with him daily? Success has very little to do with where I end up. I don’t know exactly why, but we seem wired to look for numerical results for affirmation. But success in ministry cannot be about measurable impact.

emphasis, mine)

Read the whole thing.